Behind the Brand
Rosebullet is a Melbourne based women’s fashion wholesaler with over 20 years of experience. We proudly supply retailers, boutiques, and agencies across Australia with high-quality, trend driven styles at accessible prices supported by our in house design, manufacturing, and distribution expertise. With deep industry knowledge, we understand the needs of Australian boutiques and remain committed to staying ahead of the trends, anticipating market demands, and delivering exceptional service alongside fastselling, fashion forward collections. Every Rosebullet collection begins with our in house Design Team, who refine each style with our customers in mind. Customer consideration is always our priority, ensuring every garment is created with both style and wearability at its core. Each design is fitted and reviewed weekly, guaranteeing perfected silhouettes and consistency in quality. With new releases every week, we uphold our promise to provide our customers with a continuous flow of fresh, on trend styles ensuring they always have the right pieces to offer their own clients.
Rosebullet Promise
Our experienced manufacturing team, based in China, works closely with our Australian team to bring each design to life. With over 20 years of expertise, our team produces and refines each garment with precision, ensuring every piece meets Rosebullet’s exacting standards. Together, we’ve built strong and trusted relationships, and their craftsmanship has been consistently recognised and approved by our customers. In line with our ethical production journey, all employees are paid living wages or above, operate in safe working environments, and are provided with equal opportunities. This commitment allows us to grow as a united team while creating with integrity. At Rosebullet, we promise that every garment undergoes a rigorous, multilevel quality control process from the very first stage of production through to the final completion. Each piece is carefully reviewed to identify and resolve any faults, ensuring precision in fit, finish, and construction. This commitment allows us to consistently deliver garments of the highest quality to our customers, giving them complete confidence in offering Rosebullet styles to their own clients.
Rosebullet Design & Fitting
At Rosebullet, every collection begins with our dedicated in-house design team, part of one of Australia’s leading women’s fashion wholesalers. With over 20 years of experience in the Australian wholesale fashion industry, our designers study global trends, premium fabrics, and modern silhouettes to create wholesale women’s clothing that feels both timeless and on trend. Each garment is carefully sketched, refined, and developed with our boutiques and retailers in mind, ensuring every style balances wearability with trend driven appeal. More than 100 new samples are produced for weekly fittings and reviews, guaranteeing every design not only looks beautiful but also fits perfectly and feels effortless to wear. By keeping our design process in-house, we maintain complete creative control, ensuring consistent quality, faster turnarounds, and collections that reflect the Rosebullet signature: feminine silhouettes, elevated styles, and fashion-forward wholesale designs made for the modern Australian woman.
The Labels Behind Rosebullet
As our business continues to grow, we’ve expanded our brand family to better serve diverse styles and customers. Our in house labels include:
Rosebullet – Modern femininity, defined for all and made to wear your way.
Whyte Valentyne – Romantic elegance, designed for life’s most memorable moments.
Back to Basics – Wardrobe essentials.
Paraiso – Relaxed resort and summer inspired pieces.
Fashion is always changing,
but our dedication to client satisfaction never goes out of style.
ROSEBULLET X THE SALVATION ARMY
We’re proud to support The Salvation Army Australia,a global charitable organisation dedicated to helping those in need.Through our partnership, we donate out of season stock clothing, dresses, trousers, outerwear, and more to help clothe those facing hardship. The Salvation Army redistributes these items to individuals and communities in need, ensuring they find new homes rather than ending up in landfill.This collaboration reflects our commitment to sustainability and social responsibility. By reusing, recycling, repurposing, selling, or gifting unsold items, we aim to reduce fashion waste while supporting disadvantaged and homeless Australians.